by Don Leeper | Jan 15, 2015 | Book Production, Print Positive
Writing a request for book printing quotes is simple, but don’t just dash it off: ambiguity and missing information will result in inaccurate quotes, wasting your time. Worse, errors created by inaccurate quote requests can carry through the production process,...
by Don Leeper | Dec 8, 2014 | Art Book Printing, Book Production, Print Positive
Before I was a printer myself, I spent 12 years working for publishers as a book-printing buyer. Along the way, I developed some personal rules for how to save money on book printing. Here they are, updated for today’s world in which offset printing and...
by Don Leeper | Dec 2, 2014 | Dropship and Distribution, Opinion
Perhaps the biggest secret of great success in the digital age is to create a market ecosystem in which other participants provide great value at low prices—or better yet, for free—while you sell your stuff at high margins. This strategy is...
by Don Leeper | Nov 24, 2014 | Art Book Printing
Independent book publishers often find it difficult to get cost-effective distribution services. Publishing one book through a self-publishing service may make sense, but when you become a real publisher with multiple titles, that service is not a good fit. At the...
by Don Leeper | Nov 18, 2014 | Dropship and Distribution, Publisher Case Studies
Once upon a time, selling directly to consumers was a rarity in the book publishing business. Now, publishers of all types are doing it, or planning to. This trend has been enabled by the web and complemented by publishers’ parallel social media strategies. It...
