by Don Leeper | Sep 8, 2014 | Book Production, Print Positive
Publishing is the process of 1) transforming an author’s manuscript into a book, and 2) finding the book an audience. In the first part, publishers add value; in the second, they unlock it, with the self-interested help of reviewers, bloggers, journalists,...
by Don Leeper | Sep 2, 2014 | Print Positive
The choice of binding is a critical piece of the publishing process. The right choice can help maximize title revenue and margins, while the wrong choice can diminish sales and increase costs. Awareness of the technical nuances in book binding can add value while...
by Don Leeper | Aug 19, 2014 | Opinion
Amazon’s online partisans have lambasted big New York publishers for being “gatekeepers,” barring authors’ paths to the land of milk and honey. But if book publishers are doing any gatekeeping, they are doing a spectacularly bad job of it:...
by Don Leeper | Aug 11, 2014 | Book Production
When we got our new Océ VarioPrint 6320 printers, we did not anticipate that their superior print quality could cause issues, but ironically that is what happened in one instance. The case in question was one where the designer used a typeface with very...
by Don Leeper | Apr 7, 2014 | Book Production
You no doubt got involved with book publishing because you were fascinated by cardboard boxes, right? Well, when I started buying printing for book publishers—before we started printing books in-house—I discovered that cardboard boxes mattered. The books...
