by Don Leeper | Sep 8, 2014 | Book Production, Print Positive
Publishing is the process of 1) transforming an author’s manuscript into a book, and 2) finding the book an audience. In the first part, publishers add value; in the second, they unlock it, with the self-interested help of reviewers, bloggers, journalists,...
by Don Leeper | Sep 2, 2014 | Print Positive
The choice of binding is a critical piece of the publishing process. The right choice can help maximize title revenue and margins, while the wrong choice can diminish sales and increase costs. Awareness of the technical nuances in book binding can add value while...
